Attention Is The New Oil

Merry Christmas!

As we wrap up the year, I’ve been doing a lot of reflecting and planning for 2023.

I’m calling 2023 “The Jordan Year” as I’m looking to triple down on strategies that have worked for me, and achieve a level of mastery that is reminiscent of Michael Jordan during the peak of his career.

In next week’s newsletter, I’ll actually be including a more comprehensive breakdown of 2022 and my plans for 2023.

But as I’ve been reflecting, there’s one thing that stands out that I want to share with you today.

In a recent Alex Hormozi podcast I was listening to, he said, “attention is the new oil.” 

He goes on to say that in the 20th century, billionaires were made through the oil industry.

But in the 21st century, it will be content creators with an audience that will become billionaires.

Although I haven’t been able to describe it quite as eloquently, I have seen this shift as well.

That's why I’ve gone hard into building my own personal brand this past year.

And thanks to the content empire strategy I’ve implemented, I’ve seen my own audience grow by 400,000 in just 9 months.

(If you want to discover the exact method I use, I reveal everything in my newest course Audience OS 👉 You can check it out here.)

Since I believe that building an audience will be the single most impactful thing you can do in 2023, in today’s newsletter, I want to share 6 tips for growing your following.

Apply them, and you’re all but guaranteed to grow a nice size following of raving fans in the year to come.

Before we dive in, I recently recorded a video where I reveal the 8 things I wish I knew in my early 20s.

I open up and reveal some of my mistakes and the lessons I learned along the way.

What I share might be helpful if you’re earlier on in your founder journey, or in your early 20s.

Also, it’s a cool way for you to get to know me a little bit more.

👉 You can go check out the video here.

If you like what I share, I’d really appreciate it if you’d subscribe to my channel.

I will be publishing a long-form YouTube video every week and 1 YouTube short every day moving forward.

Now, on to the 6 tips for growing your audience 🪂

#1 - Invent A Category And Own It

In today’s digital age you MUST stand out. Otherwise, you’ll never be found.

The easiest way to stand out is to invent your own category.

In the words of David Sacks, "The one who defines the category wins the category."

Define your category in 2-4 clear words, and then run with it.

This Salesforce ad does a great job of showing how they highlight their own category.

#2 - Leverage Content To Create A Loyal Community

“If you build it they will come” might be a great strategy for a baseball stadium, but it’s terrible advice for anyone trying to build an audience.

To get attention you need to be in front of your ideal audience, and regularly.

I recommend picking 2 social media platforms to begin with, and committing to publish 2x daily.

Focus on content that:

• Inspires

• Educates

• Entertains

• Makes people think

• Triggers some sort of emotion

#3 - Follow The Data

Numbers don't lie.

After you’ve been consistently posting for a little while, it’s important to take some time and look over your data.

You’ll start to see trends around what resonates with your audience.

Double down on what’s working, and do less of what isn’t.

Execute, optimize, repeat.

#4 - Obsess Over Copywriting

Copywriting is a salesperson that never sleeps.

8.25 seconds = average human attention span

80% of your post is the first sentence. If people don’t get hooked in immediately, they won’t keep reading.

Make sure your copy is A+.

Here are some of my favorite resources:

• The Adweek Copywriting Handbook,

• Copywriting Examples 

• Twemex (use to see top tweets from accounts)

#5 - Design Is A Superpower

“A picture is worth a thousand words.”

The only thing more important than good copy is a good design.

Great design communicates professionalism and authority, and helps build trust with your audience.

Bad design can confuse your audience, or make you lose credibility. And we don’t want either of those.

#6 - Stories Are Your Secret Weapon

"The mistake people make is thinking the story is just about marketing. No, the story is the strategy. If you make your story better, you make your strategy better." - Ben Horowitz

People don’t connect with brands. They connect with people.

This works in two ways.

First, your own story is a powerful tool for drawing in your ideal audience.

Second, when you tell stories in your content, the stories naturally captivate your audience and help deepen the connection they have with you.

Use stories as much as you can.

And if you don’t know what your own story is, use the chart below for inspiration.

There you have it, 6 tips for growing your audience. I hope you found these helpful.

Take some time in the next week to plan out how you'll be building your audience in the new year, and then hit me up on Twitter in a few weeks to tell me how you're going.

Let's win together 🥇

Matt

P.S. Whenever you're ready, there are 4 ways I can help you:

#1: I just launched a new YouTube Channel. I'm putting a ton of energy into creating heaps of valuable content that I think you'll like. Come check out my latest stuff and subscribe.

#2: Want to grow your audience and online business fast? Discover how to build a proven system for audience growth in just 2 hours here.

#3: Promote your brand to over 31,921 subscribers by sponsoring this newsletter (booking into April 2023).

#4: Follow me on Twitter and LinkedIn for more operating systems, marketing tips, and community-building systems.

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See you again next week!