Escape the Mediocrity Matrix: Unlock Your True Potential

Grow up.

Get a "good" job.

Buy a nice house.

Get a fancy car.

These were all the things that many of us (myself included) were told would make us happy.

But the statistics say otherwise. 

In recent decades, rates of depression and suicide have gone through the roof.

And in a Gallup poll conducted last year, only 38% of Americans said they were "satisfied" with life.

I don't know about you, but I think there's a lot more to life than just being "satisfied."

The programming we're all receiving is fattening us up for a life of failure and unhappiness.

I call it the Mediocrity Matrix.

Here's the thing, if you want to get results that are different than "normal" -

You have to be willing to do things that most won't.

You have to be willing to go against the grain, reject the status quo and do whatever it takes to grasp the life you KNOW is possible.

This is a core part of being a relentless founder, and to be completely blunt - unless you have this resolve...

Your business won't make it.

In today's newsletter I'm going to share my system for overcoming the Mediocrity Matrix.

Leverage these principles to break free from the programming, and create the fulfilling life that you deserve.

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Now, let's get back to my system for overcoming the Mediocrity Matrix.

#1 - Build Digital Leverage

In today's digital world, leverage is everything.

It's essential for scaling your business, amplifying your impact and allowing you to create the life of your dreams.

Your decisions create leverage:

• What you work on

• Who you work with

• The skills you develop

Meaning every day you must make conscious choices and seek opportunities to build and apply leverage in your work and life.

Look for ways to implement automation tools and outsource more.

You can 10x your leverage by investing in your personal and professional development.

This includes learning new skills, attending workshops and conferences, and networking with industry leaders.

Each intentional decision makes you more of a valuable asset to your business and your industry...

Making it easier to create and leverage opportunities for success.

#2 - Architect Scalable Systems

Systems are the key to unlocking exponential growth in your business and personal life.

By systemizing your content creation, distribution, and monetization, you can accelerate your progress and achieve your goals more quickly.

And don't forget to systemize yourself – developing personal routines and habits that support your growth and productivity.

With scalable systems in place, your business can rapidly advance from nothing to seven figures and beyond.

Creating scalable systems not only enables growth but also ensures the consistency and quality of your work.

In fact, it's been shown to have a 35% increase in innovation and a 30% improvement in overall performance.

Scalable systems also help you maintain a healthy work-life balance.

A well-structured routine allows you to be more efficient, freeing up time for personal pursuits and self-care.

#3 - Seek Freedom

According to a study published in the Journal of Happiness Studies, individuals who prioritize personal autonomy and self-determination report higher levels of life satisfaction and well-being.

Breaking free from the Mediocrity Matrix means pursuing freedom in all aspects of your life.

This includes freedom from responsibilities, macro trends, and negative energy.

Rather than accepting bad markets, learn to create and shape markets.

Don't settle for misery - strive for mastery.

The ultimate goal is to live a life of autonomy and independence, free from the constraints that hold you back.

You must make financial independence a priority.

This means generating enough passive income to cover your living expenses, freeing you from the need to work for money.

Then you can spend your time on the pursuits that truly matter to you and are most fulfilling.

#4 - Don't Overwork

Being relentless doesn't mean subscribing to hustle culture.

Overwork can lead to burnout, decreased productivity, and negative effects on mental health.

A study conducted by the American Psychological Association found that long working hours can lead to increased stress, decreased job satisfaction, and even physical health problems.

Instead, learn to resist overwork and focus on deep work sessions.

Schedule dedicated time for focused, uninterrupted work.

Strive to become so skilled and knowledgeable in your field that others can't help but notice you.

This means identifying what you genuinely want, stacking skills, setting anti-goals, killing self-doubt, and ruthlessly tracking and optimizing your time.

Implementing techniques like the Pomodoro Technique or time blocking can help you structure your workday and ensure you're working on the most critical tasks.

#5 - Avoid Energy Vampires

Negative people and experiences can have a detrimental impact on your performance and well-being.

And that's not just my opinion either - it's been well-researched and documented.

Protect your energy from negative people and activities that drain your motivation and focus.

Small changes can have a significant impact on your energy levels:

• Cutting out alcohol and eating right

• Getting morning sunlight

• Ensuring you get enough sleep

• Daily exercise

• Daily meditation

• Hiring A-players instead of settling for B-players

By managing your energy and surrounding yourself with positivity, you'll be better equipped to stay motivated and resilient on your journey to success. 

#6 - Create > Consume

To counteract the conventional programming that promotes mediocrity, we must be more than consumers.

Focusing on creation can lead to increased innovation, personal growth, and a greater sense of accomplishment.

A study in the Journal of Creative Behavior found that individuals who engage in creative activities report higher levels of psychological well-being and life satisfaction.

By prioritizing creation, you can unlock your full potential and achieve extraordinary results.

Build a community of like-minded individuals who empower and support your goals.

Take a bold stance, become a beacon for others, and create a safe space for collaboration and growth.

Engage in creative pursuits alongside your community, and together, you'll break free from the Mediocrity Matrix.

#7 - Build. Build. Build.

Perfectionism is a curse that will hold you back.

Instead, focus on honing your craft and falling in love with the small wins along the way.

Embrace the mindset of an experimenter, testing new ideas and hypotheses daily.

Engage with your data, and let your curiosity drive your business forward.

Research has shown that individuals with a growth mindset are more likely to persist in the face of setbacks and view challenges as opportunities for growth.

By adopting a growth mindset you'll build momentum and achieve extraordinary results.

There you have it, my system for breaking free of the Mediocrity Matrix.

I hope you find it helpful.

Take some time this coming week to map out how you're breaking free of the Mediocrity Matrix, then hit me up on Twitter with your master plan.

Feel free to share a screenshot on social media and tag me! I love seeing what my fellow founders are making happen.

Also before I go, one quick thing...

I've re-opened applications for the new Founder OS Accelerator. Want my support with growing your personal brand, audience and revenue in 2023?

 Apply for your call here.

Let's win together 🥇

Matt

P.S. Whenever you're ready, there are 3 ways I can help you:

#1: Have you seen my YouTube Channel? I'm putting a ton of energy into creating heaps of valuable content that I think you'll like. Come check out my latest stuff, and give me a like and subscribe. 

#2: Promote your brand to over 51,793 subscribers by sponsoring this newsletter (booking into May 2023). 

#3: Follow me on Twitter and LinkedIn for more operating systems, marketing tips, and community-building systems.

💎Gem of the Week💎

Level Up Your Life with Deep Work (Unlock Your Growth Potential)

Tiago Forte is an expert on productivity and creative thinking, and has uncovered proven ways entrepreneurs can both improve their productivity and enhance their creativity.

If you want to get more done while also unlocking your true potential, you need to watch this👇

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