6 Steps to Find Your Calling in Life

Life is too short to work on things you hate.

I am obsessed with automation, distribution, technology, design, building incredible teams, nature, traveling, and being the ultimate version of myself.

Here is how I found my calling in life and built a $50 million profitable empire.

This issue takes 3 mins to read 👇

I'd like to introduce you to a framework that changed my life.

It's called Ikigai.

Ikigai = your reason for being

My goal each month is to maximize and optimize my Ikigai.

Here is my Ikigai for reference:

Here is an Ikigai template I created for you (steal it).

And here are 6 steps to finding your Ikigai (I recommend using these Ikigai Google Slides here):

1. Write Down What You Love

Here are things I love:

• Nature

• Design

• Saunas

• Writing

• Traveling

• Cold baths

• Helping entrepreneurs

What things set your soul on fire?

2. Write Down What The World Needs

Here is what I believe the world needs:

• Systems

• Processes

• Inspiration

• Belonging

• Community

• Connection

• Automation

• Help scaling

What do you think the world needs?

3. Write Down What You Can Be Paid For

Here is what I can be paid for:

• Helping entrepreneurs

• Automating tasks

• Growth strategy

• Closing deals

• Technology

• Copywriting

• Coaching

• Teaching

• Systems

• Design

What do people ask you for help with?

4. Write Down What You Are Good At

Here are my superpowers:

• Sales

• Hiring

• Design

• Coaching

• Teaching

• Technology

• Audience growth

• Operating systems

• Community building

• Helping entrepreneurs

What are your strengths?

5. Examine Where The 4 Areas Above Intersect

This is your Ikigai.

Look for patterns amongst the 4 areas you just wrote down:

• Do you feel especially excited to work on specific aspects?

• Are there common themes that came up 2-3 times?

• Are there areas that got you excited?

My Ikigai includes:

• Design

• Traveling

• Coaching

• Copywriting

• Automating tasks

• Helping entrepreneurs

• Building an unreal team

• Growing a vibrant community

Complete your Ikigai and share it with me on Twitter!

@matt_gray_

6. Leverage Your Ikigai to Choose Opportunities in Life

Now that you are clear on your Ikigai, try experimenting with 1 or 2 monetization strategies.

My goal is to wake up every day and inspire entrepreneurs to live their dreams.

Here are some monetization strategies for inspiration:

• Paid Slack community

• Group sessions

• Digital product

• Subscriptions

• Membership

• Mastermind

• Software

• 1:1 calls

• Courses

• Videos

• Book

How will you monetize your calling?

Summary

I started Herb at the intersection of community-building, design, and culture.

My mission is to change the way the world views cannabis.

I started Soulful Entrepreneur at the intersection of education, community-building, and operating systems to help entrepreneurs.

I'm genuinely having the time of my life.

I hope this helps you.

Want to go deeper?

Here is an Ikigai template I created for you.

That's a wrap!

What to go even deeper?

I created a 28-minute video tutorial on how to find your calling and grow a profitable business around it.

Share this newsletter with 6 people, and you will get access to this $149 resource for FREE and get 50% off the Founder Shortcuts Program.

Share using the Click to Share button below 👇

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