People love an underdog story.

It resonates with us on a deep level, and we can't help but celebrate the challenges they managed to overcome.

Take for instance, the story of Oprah Winfrey.

Oprah is one of the most successful people of our time.

But she had to work HARD to get there...

She came from a broken home, was abused as a child, and had to fight against undeserved stigmas and prejudices throughout her entrepreneurial journey.

However because she overcame these challenges...

She now has a net worth of $2.7 billion dollars and an influence that has impacted cultures around the world.

And would her impact be the same if she had just been born into a successful family?

Probably not...

I bring up the concept of an underdog because I wanted to talk about a platform that frequently gets a lot of hate.

LinkedIn

Now I know it's not as "cool" as Twitter...

And I'm not going to lie, there's a lot of "cringe" stuff on the platform too.

(Just check out this meme I found 😂)

But as much as people might joke about the platform...

I think LinkedIn is more powerful than Twitter.

In 2022, I generated $150k/month and grew to 176k followers on the platform.

Even better?

The system I used to grow on the platform is quite straightforward and could be done by pretty much anyone.

In today's newsletter I'm going to share my proven system for growing on LinkedIn, and I'm also including a free download of the system I use to create viral Carousels.

If you want to grow your personal brand on LinkedIn, you don't want to miss this.

New Free Training

5 Proven Steps For Rapidly Growing And Monetizing Your Online Following

The Attention Economy is here, and it's making new millionaires every day.

Next week I'm hosting a new free training where I'll reveal exactly how you can leverage your personal brand to "tap into" the Attention Economy...

Giving you the framework you need to scale your personal brand to 5-figure months (or even 6-figure months as I have).

But I'm not only going to share my systems for rapidly growing and monetizing your online following...

I'll SHOW you how I use my systems to create content during the training.

Eliminating any guesswork or doubt around whether or not you can apply my systems to your own brand.

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#1 - Optimize Your Profile

The first and most important thing you need to do to start growing on LinkedIn is clean up your profile.

Research has shown that people start making judgments about the trustworthiness of someone in as little as 1/10th of a second.

You have a small window of time to make a good impression, and you want to ensure that you're leading with your absolute best.

Here are the sections you need to prioritize.

• Headshot

• Clear Tagline

• Banner Image

• About Section

• Featured Section

#2 - Perfect Your "About" Section

If you nail the initial impression, odds are people will scroll down to learn more about you.

And we really want to blow their socks off.

The "About" section lets you flex your storytelling muscles and start building a connection with the reader.

You want to showcase your best stuff, as well as include a bit of personality.

Think about the type of stuff you might say to impress someone on a first date, but in a more professional way.

Here's what I recommend including:

1. You by the numbers (revenue generated, companies built etc.)

2. Your portfolio of work

3. Your social proof results

Here's how I set mine up:

#3 - Turn On Creator Mode

Creator mode gives you an instant advantage in that it allows you to add 3 featured links.

Not only are these additional ways for your audience to get to know you better...

It's also a free way to promote your offers on LinkedIn's dime.

And allows you to convert a "rented audience" into your "owned" audience.

I recommend you use the links to add:

• A free masterclass (detailed step-by-step guide)

• A weekly newsletter (capture high-value audience members)

• Your product (10x the value of your free masterclass)

Here's how I set mine up:

#4 - Post Consistently

You probably know this, but social media algorithms like it when you post regularly.

But it can be challenging to log in and post consistently every day.

That's why I recommend you take time every Sunday to batch your posts for each day of the week.

The easiest tool for this is Taplio.

And not only can you use the platform to schedule your posts in advance...

The platform has a ton of tools and resources to help you plan out and create high-value content.

Their software has analyzed millions of posts, and has identified top-performing content for most niches.

You can search their database for inspiration, and they even have an AI writing assistant to help speed up your creation process.

#5 - Grow Via Carousels

Carousels are my secret weapon.

I've honed a proven Carousel System, and I owe a lot of my growth to it.

Here's how they perform:

• ~2k+ likes

• ~525k impressions

• ~1,550 followers

I post 4 times a week, and they all follow a proven process:

• Write a Twitter thread (bullet points, concise copy)

• Repurpose using Figma or Canva

I've shared the doc for my LinkedIn Carousel System below.

Leverage it to grow your own account.

#6 - Build a Community of Raving Fans

It's not enough to simply post valuable content.

You also need to be active on the platform.

My community-building strategy is simple:

• Be active on my own posts

• Engage with other high-value creators

It's important that you spend time engaging with people on your own posts.

I recommend you spend around 30 minutes each morning responding to comments.

This helps:

• Reinforce comment engagement

• Attract true fans

It also allows you to pick up on frequently asked questions, which can be great content inspiration.

In addition to engaging with my own posts, I also spend time networking with other creators.

Networking is huge on LinkedIn, and one of the easiest ways to get noticed by someone is to regularly engage with their stuff.

(Taplio has a cool function to help with this as well.)

After a while of regularly engaging with others' posts, you'll find some high-value creators might start engaging with your own posts...

Which can skyrocket your reach.

There you have it, my LinkedIn Growth System.

I hope you find it helpful.

As promised, here's my LinkedIn Carousel System.

If you want more insight into growing a successful personal brand, make sure to register for my free upcoming workshop.

>>>You can grab your spot here.

Let's win together 🥇

Matt

P.S. Whenever you're ready, there are 4 ways I can help you:

#1: I just launched a new YouTube Channel. I'm putting a ton of energy into creating heaps of valuable content that I think you'll like. Come check out my latest stuff, and give me a like and subscribe.

#2: Want to grow your audience and online business fast? Discover how to build a proven system for audience growth in just 2 hours here.

#3: Promote your brand to over 45,657 subscribers by sponsoring this newsletter (booking into April 2023).

#4: Follow me on Twitter and LinkedIn for more operating systems, marketing tips, and community-building systems.

💎 Gem of the Week 💎

Sam Ovens Reveals The Truth Behind Building A Thriving Community

Want to grow a massive community around your brand?

Then you should check this out 👇

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